“Hi [redacted female name], it’s [redacted female name]. Um, I heard your message from my phone, but my phone has bad reception so it’s hard for me to call back. I didn’t call out or anything. They pulled me off the case out of nowhere and then they told me to come back. Um, I’m at your house so if you can call me back…ok…thank you.”
— Intriguing voicemail I just got from an unknown number
At Next Big Sound, we have always been fascinated by the power of data to predict tomorrow’s music stars. Recently we developed an algorithm that creates a list of the emerging artists who are most likely to break out this year. Over time we tweaked this formula enhancing its forecasting ability, to the point that we’ve been able to patent its powers of prediction. This article describes how we are able to pinpoint breakouts 500 times better than random chance, up to a year in advance.